Since Servitoro began its journey, our work has been far more than selling tickets: we’ve become the bridge between the Almería Bullring and thousands of fans who, no matter where they live, feel that the Feria de la Virgen del Mar is an essential part of their summer.

We’ve watched the city dress itself for celebration, seen how the atmosphere shifts with the first sound of the bugles, and felt the excitement overflow with every paseíllo. And year after year, we’ve been there: supporting those who visit for the first time, those who return generation after generation, and those who live far away but refuse to miss a single poster.

The Servitoro team has learned to listen, to take care of the details and to carry the essence of Almería’s bullfighting tradition far beyond the arena. We don’t just manage ticket sales: we share stories, we celebrate triumphs, we experience unforgettable afternoons and we keep alive a tradition that forms part of the city’s soul.

And today, as August returns and the fair begins to fill the streets with light, we continue working with the same enthusiasm we had on the very first day. With genuine excitement and a huge desire to keep improving, we are already preparing the next season — ready to experience it the way it deserves to be lived.